Expertise: Direct Response
Mr. Netzley is a graduate of the University of California, San Diego and is the CEO and founder of the largest and most successful Full Service Direct Response agency in the world, Havas Edge. From creating the first Direct Response commercial to air in the Superbowl (Cash4Gold), to the first multi-product direct response campaign (Clorox), to the first $1,000 product sold direct to the consumer via television (Bowflex), under Steve’s leadership, Edge has continued to innovate and evolve the way companies and individuals establish, create and maintain relationships with one another via television, print, radio, direct mail, and online mediums. Steve has helped shape brands such as DIRECTV, Cancer Treatment Centers of America, Netflix, Citibank, The Humane Society of the US, Select Comfort, AT&T, Bosley, Lifelock, The Hartford, and Bowflex. Steve’s a frequent speaker at DMA, ERA, and Response Expo, and he’s widely considered one of the world’s foremost authorities on direct to consumer marketing. Steve serves on the National Advisory Council for the Colonial Williamsburg Foundation, the Board of Trustees for Pacific Ridge School, the Board of Directors for I.Predictus, and the FreshStart Surgical Gifts Advisory Board. He’s a long-time TED member and attendee. Mr. Netzley resides in Del Mar, California with his wife, Ruth, and son, Luke.