WayFounder Democratizes Startup Process, Rewards Idea “Nontrepreneurs” with Cash, Provides Funding and Guidance to Seasoned Founders

By April 8, 2014Press Releases

April 8, 2014

WayFounder Democratizes Startup Process, Rewards Idea “Nontrepreneurs” with Cash, Provides Funding and Guidance to Seasoned Founders

Former Producer of “The Apprentice” and “Undercover Boss” Launches Venture Fund and Competition for the Next Great Business Idea

LOS ANGELES, April 8, 2014—WayFounder announces today the launch of the company and its first quarterly online competition designed to reach “Nontrepreneurs,” people with great ideas but who aren’t able to assume the risks inherent in founding a company. WayFounder provides funding and resources to seasoned entrepreneurs to bring those ideas to fruition. Starting today, a series of online competitions will source ideas for consumer solutions that have the potential to become successful startup companies.

The first competition is focusing on acquiring consumer product and mobile app ideas in the Home and Garden, Baby and Parenting, and Pet categories. WayFounder provides each competition winner with a cash prize of $10,000, a commitment to spend up to $50,000 to bring the product idea to market, and royalties. If a selected product exhibits the promise of scaling up into a product line or even spawning an entire new category of its own, WayFounder commits up to $250,000 to hire an “Executive Entrepreneur,” or a Founder/CEO with experience in that specific category, to take the business to the next level. The competition winner also receives founder equity in the new company.

“Idea generators are everyday people who conceive solutions to pain points in their lives but don’t necessarily possess the skills to execute or aren’t prepared for the drastic change of lifestyle necessary to build a business,” said Founder and CEO Damon D’Amore. “We provide the capital, commitment, and resources to turn those ideas into reality. The idea generators participate financially each step of the way with both immediate cash rewards and long-term equity participation at levels exponentially more robust than most other options at their disposal.”

WayFounder was founded on the core belief that successful companies have multiple founding moments and that good ideas come from everywhere, not just traditional “startup hotbeds.” The hybrid venture fund/incubator model was created to provide an opportunity for those ideas and founders that would likely never funnel through the traditional incubator or early-stage fund ecosystem to thrive in a “de-risked” environment.

D’Amore is a former Wall Street trader and broadcast producer for “The Apprentice” and “Undercover Boss.” He draws on his financial experience in developing and scaling disruptive trading solutions and his tenure as a television producer. He has worked with more than 500 of America’s top C-suite executives. In the startup space, D’Amore spent the last three years in two ventures he co-founded in the consumer product and web/mobile spaces. Both experiences were inspirations for WayFounder’s business model.

The Wayfounder team and its esteemed Advisory Board members have decades of experience launching, funding, scaling, and running successful entrepreneurial businesses. Members include:


  • Jeffrey Hayzlett: CEO of The Hayzlett Group, Contributing Editor and Host of Bloomberg TV, and former Fortune 100 CMO
  • Justin Lewis: former President of the Global Retail Marketing Association and Fortune 500 CMO
  • Jamie O’Hara: Founder and Managing Partner of Grise Global Ventures
  • Jeff Pulver: Founder of #140 Conference, Co-founder of Vonage
  • Sasha Strauss: Founder and Managing Director of Innovation Protocol
  • Bill Wilson: Founder and President of ClickxChange (not related to Ryan Wilson)


About WayFounder

Wayfounder is built on the premise that great ideas come from everywhere. People from all walks of life have ideas for solutions to problems that aren’t currently offered by existing products in the market. They work full-time jobs; are students; or may simply lack the time, resources, experience, or capital to realize their vision. Consequently, many of these “Idea Generators” are left with just that, an idea.

WayFounder provides a platform and the resources for those ideas with the potential to become a business to succeed and grow into something scalable, sustainable, and lasting. WayFounder will contribute the team, capital, and resources to turn ideas into viable products.

Entrepreneurship, competition, idea generation, product development, startup financing, and distribution are constantly evolving. The founding process also needs to evolve. WayFounder aims to provide opportunity for a new breed of founders.  The WayFounder Team and its Advisory Board, with decades of combined experience launching, funding, scaling, and running successful entrepreneurial businesses in consumer categories, ensure that winning ideas have the best chance of success.