The WayFounder team is excited to review your idea.  In this section you may submit an idea for the Baby & Parent category of the competition.  We are seeking ideas for physical products or mobile apps.


  • Your idea should be for a physical product or app that a baby, child and/or parent would find valuable, entertaining or necessary to use.

  •  Be Original: Your idea should be bold and fresh.

  •  Be Valuable: Your idea should solve an existing problem or fill a need.

  •  Be Compelling: Your idea should be appealing to a large number of users.

  •  Your idea should be technologically and financially feasible and realistic – we are not building rocket ships 🙂

In general, there are a few guidelines you should consider when evaluating your own ideas:

  • Does your product solve a problem, and if so, what is the specific problem that it solves?

  • What inspired you to come up with the idea?

  • How many people have this problem?

  • Do people currently use another product to solve this problem, that is, who is your potential competition?

  • Why is your idea important? What sets your concept apart from the others?

  • Can you provide a detailed portrait of the ideal consumer who would buy your product? (How old are they? Where do they live? What type of job do they have? What is their income level? What are their hobbies? Etc.)

  • Where is the ideal location that people would buy your product: online, on a store shelf, in a catalog, etc.?

  • Before entering your official submission you may view or download Competition Guidelines and view Frequently Asked Questions at