Mr. Pham has worked in the DRTV industry since 1993, including over 15 years within the direct response marketing industry, with his first seven years of experience as Director of Materials and Vendor Relations at Talk America, Inc. While at Talk America, he worked and had various levels of responsibilities for over 100 product campaigns in creative, design, development, sourcing, procurement, assembly and fulfillment. With his core focus on source manufacturing and product concept and development he has grown his expertise in overall campaign management.
Additionally, Mr. Pham has worked with some of the direct response industry’s top sellers, including Slimmons Studios, TeleBrands, TVGoods , Direct Marketing Inc, Liquid Focus, Mercury Media, Elite Media Direct, Listen Up Espanol and All Star Marketing just to name a few. Mr. Pham has worked directly with both inventors, investors and agencies to assist in the operations of designing marketing and messaging campaigns, product source manufacturing and operational strategies to best maximize the budgets.
In 1999 Mr. Pham started The Product Solutions Group (PSG), a sourcing and product procurement organization that utilizes all the direct response marketing vehicles such as call center management, media buying, infomercial production and script writing. Since starting the company, Mr. Pham has built his professional network and partnerships. Within his first year in business, the company was enlisted by Gillette as a major client, working with their disposable division to assist with direct to consumer messaging and campaign design of the Venus ® razor. More recently, Mr. Pham has worked as the Program Production Manager at Newegg.com, the worlds’ second largest pure play ecommerce.
Mr. Pham’s professional experiences and management of operational structures cover; product discoveries through market research, develop marketing strategy and revenue verticals, create marketing channels within direct response (D2C) industries including TV, print, radio and Internet, website development and design, introduction to best rates within merchant processing and gateways (POS), develop brand initiatives to support sales channels, reporting within each revenue vertical and help overall management of return on investments (ROI) for client and investors.
Most recently Mr. Pham has helped develop The LullaPets™ Corporation (http://bit.ly/TwcYAa), a premier kid’s entertainment company encompassing custom music, cartoon series, publishing and merchandise to market. Mr. Pham has also worked in developing one of the oldest prescription assistance programs in the market. The Medicine Cabinet (http://bit.ly/VfaLJ9) has been in business for 10 years assisting with low income individuals in receiving their brand name medications. In development Mr. Pham has been contracting with F1srt Comics Publishing to bring Zen Intergalactic Ninja (http://bit.ly/Uan6x8 ) which is the best-selling black and white comic of all time to main stream consumer awareness through promotions consisting of direct to consumer marketing. Mr.Pham has developed the merchandise and online promotions to build awareness and ticket sales.
With Mr. Pham’s experiences and networks at hand, he is poised to assist in numerous brands to positive revenue and position to become global brands.