Prior to founding WayFounder, Damon D’Amore co-founded start-up ventures in the consumer product and web/mobile spaces. Both experiences were inspirations for the WayFounder business model.
Damon has more than two decades’ experience in taking products from concept through development, marketing, and distribution. He also has 15 years of experience producing high-profile, multimillion-dollar marketing integrations in both television and online. Damon has worked closely with more than 250 of the most successful CEOs in the nation. In traditional media, Damon produced a number of creative brand integrations for Fortune 500 companies on multiple seasons of the reality television shows Undercover Boss and The Apprentice with Donald Trump. In the online space he produced the gaming promotions for Shrek the Third. Damon held the position of Vice President of Production and Development for the independent film and television studio The Shooting Gallery, where he worked on films such as You Can Count on Me and commercial campaigns for major brands such as Sony. Prior to his work in the entertainment and new media sectors, Damon was a Vice President at Cantor Fitzgerald, where he brokered and traded a range of institutional products.
Damon lives in Los Angeles with his chocolate lab Dubya.