Fitness Trend Expert / Founder of Mizzfit.com
Bianca Jade — best known as MizzFIT — has become a leading figure in the movement to promote female empowerment. “Fashion feels better on a body you love and treat right,” she says to encourage women to get moving. As the country’s only fitness style and trend expert, Bianca has made a name for herself intertwining the worlds of fitness and fashion, and is considered a dependable authority on women’s wellness in the media. It all started with her quest to change her life around.
As of 2009, Bianca had built a successful career in advertising but felt a nagging sense of unfulfillment. The gym was her outlet and soon became her passion. For Bianca, being active wasn’t just a means to burning calories. She enjoyed every facet of working out — from assembling a chic fitness wardrobe to improving her self-confidence. Her mission became clear: to help women find empowerment through fitness trends and style, just as she had.
Under her pen name MizzFIT, Bianca launched MizzFIT.com where she could share her fit tips and finds through blog posts and her self-produced Fashionably Fit with MizzFIT video series. Now, MizzFIT.com’s audience spans the globe, with over 10,000 daily unique visitors.
Just five years after its launch, MizzFIT.com has become the go-to guide for “radiant style and a strong life” for women aged 25 to 60. MizzFIT’s online celebrity led Bianca to entertainingly offer her expertise on both regional and national television news programs including NBC’s The Today Show, CBS’ Live From the Couch, Daily Dose with Jillian Michaels, and Pix11 Morning News, on which she frequently contributes fitness segments.
Bianca has also been sought out to report and share her opinion on the hottest trends in fitness for many print publications including People Style Watch, The New York Post, Teen Vogue, and Us Weekly. In 2010, Nike invited Bianca to speak on their Global Influencer Panel to inspire the company’s R&D team. In 2012, Fox News named her a Rising Fitness Entrepreneur.
Bianca’s mark on the fitness world caught the attention of major global brands including Adidas, Nature Made, and Lady Foot Locker, all of which hired her as a brand ambassador for launches, campaigns and social media outreaches. She also partners with companies like Glossybox, a luxury beauty box subscription, and Mercy Drinks, a healthy choice of antioxidant-filled beverages — in her continued effort to merge style with healthy living.
Bianca, a Latin-American born Cornell University graduate, spreads her mantra from her home base of New York City where she’s a local fitness celebrity. From sweating out the tension of a tough breakup to honoring a loved one by running a marathon, Bianca is well known for documenting her life and showing how fitness can get you through anything and everything with a strong spirit.